A Closer Look

Have enrollments decreased? Have you increased your budget for advertising to still not have the results that you want? LaDawn Townsend, resident IACET expert and CEO of the Voss Group, a growth-strategy firm, shares the remedy to a leaky marketing strategy in this insightful and thought-provoking article. 

 What is the true purpose behind your everyday efforts and professional contributions?  Do you really know why your organization exists or is it just a job? Every successful business has a Vision and Mission Statement.  As a representative of your company, can you definitively say your work performance reflects these ideals and mindsets? 

In this inaugural Friends of IACET, posts about fundraising and development, article, the fundraising and development team of voluntters are introduced.  The first fundraising activity, a Virutal Wine Tasting, is also announced.