Event Details

Selling the Line on Learning: Communicating Internally

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via Zoom Webinars

November 10, 2022

11:00 am–12:00 pm EDT

L&D Managers engage in a wide variety of activities, practices, methods and protocols in the professional work of human resource and organizational development.  Understanding needs, designing educational programs to meet those needs, and assessing the outcomes of learning are skills which L&D professionals employ.  L& D Managers also have a broader purpose to their work – a goal of achieving professional excellence for internal members and improving the whole organization. As L& D Managers, we are good at explaining what we do and how we do it, but we are not always good at expressing the actual benefits of high-quality employee learning to internal executives and line managers.  This session highlights areas of L&D practice that need to be shared with line management in order to effectively communicate the real benefits of employee education and development. It will also cover different methods of internal communication, and the ethical sensitivities of expressing and documenting employee learning.

Learning Outcomes
By the end of this webinar, attendees will be able to:

  • Identify areas of L&D practice that should be shared with internal line managers and organizational executives.
  • Present L& D efforts as an opportunity undertaken for the benefit of all members.
  • Discern effective methods and techniques for effectively communicating with line managers and executives about L&D results.
  • Appreciate the ethical sensitivities to communicating adult learning needs, progress and opportunities.
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William Rothwell

William J. Rothwell, Ph.D., SPHR, SHRM-SCP, CPLP Fellow is President of Rothwell & Associates, Inc. and Rothwell & Associates, LLC (see www.rothwellandassociates.com). He is also a Professor of the Workforce Education and Development program, Department of Learning and Performance Systems, at the Pennsylvania State University, University Park campus. He has authored, co-authored, edited, or co-edited 300 books, book chapters, and articles—including 111 books.

Before arriving at Penn State in 1993, he had 20 years of work experience as a Director of Training, HR and Organization Development in government and in business. He has also worked as a consultant for numerous multinational corporations—including Motorola China, General Motors, Ford, and many others. In 2012, he earned ASTD’s prestigious Distinguished Contribution to Workplace Learning and Performance Award, and in 2013, ASTD honored him by naming him as a Certified Professional in Learning and Performance (CPLP) Fellow. In 2014, he was given the Asia-Pacific International Personality Brand Laureate Award (see www.thebrandlaureate.com/awards/ibp_bpa.php). He was the first US citizen named a Certified Training and Development Professional (CTDP) by the Canadian Society for Training and Development in 2004.

Sandra Williams

Aileen Zaballero

Regular Registration

Dates Available: May 10, 2022 8:30 AM – November 10, 2022 11:14 AM

Registration TypeAmount
Regular Registration pricing is available until November 10, 2022 11:14 AM



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